SadaIQCampaign results with the reasoning visible
See how audiences move through the funnel and how channels contribute, using definitions agreed with sales and finance.
Attribution you can explain
Each attribution view states its rules, so results are comparable from one campaign to the next. Because the metrics are shared with sales and finance, the conversation moves from whose number is right to what to do with it.
- Campaign reports credit channels by different rules, so marketing and sales disagree about what worked.
- Funnel and attribution rules are defined as shared metrics, and campaign data flows through the same governed layer.
- Funnel, attribution and campaign views whose rules are stated and consistent from one campaign to the next.
- Create an account and define your funnel stages.
A chart for this role
A synthetic example of a question someone in this role asks.
Channel performance profile
How do the sales channels differ across five dimensions of satisfaction?
The shape compares three profiles on one scale from zero to one hundred; the online channel leads on speed, stores on reliability and support, partners on value, and the table gives the values without relying on the radial shape alone. Show table
Channel performance profile Axis Web (points out of one hundred) Store (points out of one hundred) Partner (points out of one hundred) Quality 82 points out of one hundred 76 points out of one hundred 68 points out of one hundred Speed 91 points out of one hundred 64 points out of one hundred 72 points out of one hundred Reliability 78 points out of one hundred 88 points out of one hundred 70 points out of one hundred Support 70 points out of one hundred 85 points out of one hundred 66 points out of one hundred Value for money 74 points out of one hundred 69 points out of one hundred 90 points out of one hundred